Guest Satisfaction Research

You can’t make wise decisions without knowing what your guest really want. Our guest satisfaction research will identify areas you are performing well, areas that need improvement, and the importance your guest place on each area. With this data, you will be able to focus your time and energy on just those areas that need improvement and have the highest importance to your customers.


Action Planning

We won’t just leave you with a bunch of scores and numbers from a survey. After going through your research results, we will work with you to develop an action plan for the next year. We will identify areas to improve that will have the greatest impact on increasing your revenues.


CapEx Analysis

Wouldn’t it be nice if you didn’t have to guess which CapEx decisions will give you the most bang for your buck? With our CapEx Analysis tool, we can tell you just that. Through your research, we will identify which improvements will have the greatest return on your investment.



 

Customized Marketing Plan

We will work directly with your park to develop a customized marketing plan that will help you reach your revenues goals. This plan will look at all areas of marketing at your park and layout a plan for each area. At the end of each year, we will review your results and make adjustments to your plan as needed.

Segmentation Analysis

Through our years of research with campgrounds, we have identified 7 distinct types of campers, each with their own unique needs and desires. Our segment analysis report will identify which segments your park attracts and look at which segments offer the greatest opportunity for you to grow your revenues.

Rate Plan Analysis

Are your rates too high, too low, or just right.  After going through our Rate Plan Analysis, you will know for sure whether your losing customers because your rates are too high, or missing out on potential profits by charging too little.

Online Reviews

Online reviews have become one of the most important travel planning tools guest use.  Unfortuantly campground owners have not had much control over what is said about their company at these online sites, until now.  Through our survey system, we identify your most satisfied guests and push them to 3rd party review sites.  Getting in front of your satisfied guests and getting them talking online is crucial for success today.

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